(Black Press files)

Canadian millennials aren’t drinking and driving due to social media shame: study

B.C. millenials are most responsible when it comes to not drinking and driving acorss the country

Say what you want about Facebook and Instagram, but a new study suggests they’re deterring millennials from drinking and driving.

Eighty-two percent of Canadians aged 18 to 34 have been the designated driver at some point in the last three years, according to an Ipsos study commissioned by Beer Canada’s Partners for Safer Communities initiative and released Wednesday.

That’s compared to 67 per cent of generation Xers (34 to 43 years old) and 55 per cent of baby boomers (55 and older).

In B.C., millennials ranked the highest in the study when it came to understanding drinking safety across the country.

About 95 per cent said they take the role of designated driver seriously and believe communities across the province need more designated drivers.

Why? About half of millennials said they’re concerned about being shamed on social media if they were to post something inappropriate they did as a result of drinking too much – including drinking and driving, the study suggests.

Young Canadians are also using social media to plan safe rides with friends in advance, with about half using ride-sharing apps to get home compared to 29 per cent of gen-Xers, and 17 per cent of baby boomers.

About 80 per cent of B.C. millennials plan how they’re getting home before they start drinking.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Nanaimo-Ladysmith MP seeks secret ballot to save abandoned vessels bill

Nanaimo-Ladysmith MP Sheila Malcolmson is seeking a secret ballot to save her private member’s bill.

B.C. Liberal leadership candidates debate different paths for party

Third debate held Sunday, Nov. 19 at Nanaimo’s Vancouver Island Conference Centre

High winds cancel slew of BC Ferries sailings

Travel to and from Victoria and Vancouver as well as Northern Gulf Islands affected

Ladysmith, Stz’uminus celebrate ‘Salish Wind’ unveiling

Ladysmith and Stz’uminus residents gathered together last Wednesday night to witness the… Continue reading

UPDATE: More searchers out looking for missing senior near Nanaimo

Search and rescue personnel from all over the Island are looking for 73-year-old Faye Hanson

Opioid prescriptions up across Canada: report

The report shows the number of opioid prescriptions rose by almost seven per cent, while daily doses on average dropped

Russian meddling has implications for Canada

Kosovo president Hashim Thaci warns that Russian meddling has implications for Canada

Health Canada hints at government’s plans for legal pot

Health warnings, plain covers for pot packs under proposed regulations

Washington governor tells BC don’t be ‘daunted’ by Trump

“I want to assure this assembly that no matter who is in the White House, it won’t affect Washington state’s relationship with Canada or British Columbia.”

Liberals look to ease concerns with housing strategy

Liberals say they look to ease affordability concerns with release of their housing strategy

David Cassidy, teen idol and ‘Partridge Family’ star, dies at 67

Cassidy announced earlier this year he had been diagnosed with dementia

Vigil held for woman whose remains were found on Shuswap farm

Family and friends remember Vernon resident Traci Genereaux and along with five other missing women

LETTER: Jumbo Valley is part of Ktunaxa territorial claim

Ktunaxa Nation Council responds to Tom Fletcher column

Most Read