Go Figure

Go Figure

Chronicle arts ad awarded

After 10 years at The Chronicle, sales representative Kathy Holmes retired last month.And there is no better way to go out than on a high-note.Only days after retiring, Holmes received word she had been awarded top honours for her collaborative ad campaign by the B.C. and Yukon Community Newspaper Association.The ad was a collaboration with former Chronicle ad composer Chris LaVigne.Holmes said she got the graphics together and worked with LaVigne to create the ad, called Go Figure.“I feel really good about that,” Kathy said of the outgoing win.The ad was part of a series the paper did for the arts council.“I’ve had a lot of reaction to them,” Holmes said. The ground broken during that campaign served as the springboard for several other arts campaigns.“At the gallery, they’ve taken them and blown them up to be pieces of art.”Holmes said it was also rewarding taking top honours against papers such as the Salt Spring Island Driftwood, which she holds in high regards. “It’s an amazing little paper. Their edginess is pretty good.”The Chronicle finished fourth in overall newspaper excellence in our circulation category.