Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix CEO Reed Hastings, left, poses with Ted Sarandos, chief content officer of Netflix, during a news conference in Seoul, South Korea. THE CANADIAN PRESS/Ahn Young-joon

Netflix chooses Toronto for new Canadian corporate headquarters

The company had been eyeing Toronto and Vancouver since the streamer shoots several productions in both markets

Netflix has chosen Toronto as the spot for its previously announced Canadian corporate office.

A publicist for the California-based streaming giant told The Canadian Press Tuesday the company will post a content executive job for the new office in June.

Netflix said in February it planned to open an office in this country but was still figuring out the location.

It had been eyeing Toronto and Vancouver, since the streamer shoots several productions in both markets.

Toronto is also where Netflix set up a production hub two years ago when it leased studio spaces along the city’s waterfront.

A representative from the company said Toronto made sense for a variety of reasons, including a plethora of talent, partners and international festivals in the city.

The representative said Netflix hasn’t chosen an exact location and hopes to set up an interim office this summer before establishing a permanent shop, in accordance with COVID-19 health and safety guidelines.

Netflix adds it expects 10 to 15 employees will be based in Toronto. The first hiring priority is the content executive, who will work directly with creators on ideas and pitches for films and series.

Job postings for other Toronto positions will be announced on the careers section of its website.

Toronto Mayor John Tory said Netflix spends over $200 million a year shooting shows in the city.

“In very difficult times, this is the kind of news that gives people in this city, and gives the city as a whole, hope,” Tory told reporters Tuesday.

Toronto’s film and television production industry “is second to none anywhere in the world,” Tory said, and he believes the new Netflix location will “become the second-biggest office next to the head office.”

“They’re on notice that we’re going to grow this office and it’s going to be a powerhouse office before too long and really cement our position yet again with this company, and others who will follow, as the place in Canada to make film and television productions,” Tory said.

Netflix co-CEO and chief content officer Ted Sarandos said in an interview in February the move was “a big first step” toward content creation in Canada.

He said adding an office in Canada would allow Netflix executives to be closer to Canadian creators, so they could build relationships and field pitches.

“As we grow our business and presence all across Canada, we’re excited that Toronto will be our first local office,” Sarandos added Tuesday in a statement.

“We’re looking forward to opening our doors and building on the great work we’ve started with our creative partners to bring more Canadian artists and stories to the world.”

Netflix has 21 offices around the world, in cities including Amsterdam and Rome.

The company recently celebrated its 10-year anniversary in Canada and has seven million Canadian subscribers.

Sarandos said since 2017, Netflix has spent $2.5 billion on production in Canada, on titles including the Toronto-shot “The Umbrella Academy” and the Vancouver-filmed series “Firefly Lane,” which is currently their No. 1 show in the world.

Other Netflix programming shot in Canada includes “Virgin River” in British Columbia, “The Adam Project” in Vancouver and “Locke & Key” in Toronto.

Like us on Facebook and follow us on Twitter.

Want to support local journalism? Make a donation here.

Movies & TV

Just Posted

These Douglas fir logs were recently found poached on Stoney Hill in North Cowichan’s forest reserve. (Larry Pynn/sixmountains.ca)
OPINION: Cowichan Valley’s Six Mountains Forest: War or Peace—The Choice is Ours

Icel Dobel writes in favour of protecting Cowichan Valley forests

North Cedar Volunteer Fire Department crews at the scene of a single-vehicle crash on Barnes Road near Holden Corso Road in Cedar. (Chris Bush/News Bulletin)
Jeep rolls over on wet afternoon in Cedar, occupants OK

Incident happened Monday, May 17, on Barnes Road

The former St. Joseph’s School converted to the St. Joseph’s Art Studios in 2019. (File photo by Don Bodger)
Former Chemainus St. Joseph’s School site sold to addictions recovery group

Diocese stresses the importance of a community outreach option in its decision

The bow-legged bear was seen roaming 2nd Avenue on Friday, May 7 and again in Brown Drive Park on May 13. (Submitted photo)
Bow-legged Ladysmith bear euthanized after vet examination

CO Stuart Bates said the bear had obvious health issues

The Arts Council of Ladysmith and District is working with several Vancouver Island art councils on the Digitial Innovation Group to improve digital skills for Island artists. (Submitted photo)
Digital Innovation Group supports digital literacy for Island artists

The goal is to leverage digital skills to promote Vancouver Island as an ‘arts powerhouse’

North Cedar Volunteer Fire Department crews at the scene of a single-vehicle crash on Barnes Road near Holden Corso Road in Cedar. (Chris Bush/News Bulletin)
Jeep rolls over on wet afternoon in Cedar, occupants OK

Incident happened Monday, May 17, on Barnes Road

Relief is coming for B.C.’s struggling tourism sector. (NEWS file photo)
B.C. officials set to announce more support for tourism sector hit hard by pandemic

Non-essential travel is restricted between three regional zones in B.C. until at least May 24

This image released by Universal Pictures shows Nathalie Emmanuel, left, and Vin Diesel in a scene from "F9." (Giles Keyte/Universal Pictures via AP)
The blockbuster movie is making a comeback this summer

Excitement in the industry is growing again for a return to a big-screen normal

More “strings of lights” were seen on May 15, 2021, in night sky over Vancouver Island. (File photo)
Sicamous RCMP Sgt. Murray McNeil and Cpl. Wade Fisher present seven-year-old Cody Krabbendam of Ranchero with an award for bravery on July 22, 2020. (Contributed)
7-year old Shuswap boy receives medal of bravery for rescuing child at beach

Last summer Cody Krabbendam jumped into the lake to save another boy from drowning

B.C. Health Minister Adrian Dix and provincial health officer Dr. Bonnie Henry update the province’s COVID-19 vaccine program, May 10, 2021. (B.C. government)
B.C.’s COVID-19 infection rate stays below 500 a day over weekend

14 more deaths, down to 350 in hospital as of Monday

Royal Bay Secondary School’s rainbow crosswalk was vandalized shortly after being painted but by Monday, coincidentally the International Day Against Homophobia, Transphobia and Biphobia, the crosswalk had been cleaned up and students had surrounded it with chalk messages of support and celebration. (Zoe Ducklow/News Staff)
B.C. high’s school’s pride crosswalk restored following ‘hateful’ graffiti attack

Hate terms, racial slur, phallic images spray-painted at Greater Victoria high school

Terrance Mack would have celebrated his 34th birthday on May 13, 2021. Mack’s family has identified him as the victim of a homicide in an apartment on Third Avenue in Port Alberni sometime in April. (SUBMITTED PHOTO)
Family identifies Ucluelet man as victim of Vancouver Island homicide

Terrance Mack being remembered as ‘kind, gentle’ man

Nathan Zuk had left his mother’s residence in Whaletown on Cortes Island in mid-December 2020 in a 14’ skiff rowboat and headed to an unknown location near the Pryce Channel, Deer passage, or Toba Inlet. Photo courtesy RCMP
RCMP need help finding man who set off from Cortes Island in 14-foot rowboat

Nathan Zuk left in December, may have been last seen in Toba Inlet approximately three weeks ago

Most Read