A Rona store in Penticton. (Google Street View)

Rona’s ‘truly Canadian’ ads are inaccurate, watchdog says

Ads Standards points out U.S.-based Lowe’s acquired Rona in 2016

The advertising industry’s self-regulatory body says Rona Inc.’s “truly Canadian” and “proudly Canadian” store signs are inaccurate, since the company has been acquired by a U.S. firm.

Ads Standards says it received two complaints about the accuracy of the large outdoor signs located on some of the home improvement stores.

In May 2016, North Carolina-based Lowe’s Companies Inc. acquired Rona, which was founded in 1939 in Canada.

The council and later an appeal panel decided the “truly” and “proudly” Canadian claims “conveyed an inaccurate general impression” of Rona being Canadian-owned and controlled.

The council says Rona stated it “strongly disagrees” with the conclusion.

Rona says its “entire history is rooted in Canada” and its head office is located in Boucherville, Que.

The Canadian Press

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Shoot the Moon pub passes public hearing stage

Rod Alsop and Jon Ludtke’s proposed pub is one step closer after a packed public hearing

Nanaimo-Ladysmith MP visits Wet’suwet’en camps, calls for Coastal GasLink pipeline to be ‘revisited’

Paul Manly met with Wet’suwet’en hereditary chiefs and the RCMP to talk about the ongoing situation

BREAKING: LSS evacuated after reports of ‘gas smell’

Students were evacuated to Frank Jameson Community Centre, but have since returned to class

Successful end to search for kayakers along the Chemainus River

Father and son located tired and cold, but otherwise OK

Ladysmith Art Council announces new Poet in Residence

John Edwards will serve as the inaugural Poet in Residence

VIDEO: Rare ‘ice circle’ spotted on Kamloops river

An ice circle or ice pan, has formed in the chilly waters just east of the Yellowhead Bridge

Uber, Lyft approved for ride-hailing in Lower Mainland

Kater Technologies Inc.’s application was rejected

B.C. man rescued after getting trapped headfirst in well as water level rose

The rescue involved crews from Oak Bay and Saanich

Investigators in wildfire-torn Australia head to site of B.C. airtanker crash

The B.C. government sends condolences to Port Alberni-owned Coulson Aviation

RCMP investigating sexual allegation against Lower Mainland police officer

Delta officer suspended while the alleged off-duty incident involving a co-worker is investigated

Former Mountie, sports coach convicted of sex abuse in B.C. granted day parole

Alan Davidson was sentenced to almost six years for abusing seven boys in the late 1970s and early 1990s

VIDEO: Person in wheelchair narrowly avoids collision with car in Kelowna

There were no injuries in the scary looking near-accident last week in Rutland

Here’s what Canada is doing to stop the coronavirus from getting in

Health officials are monitoring multiple possible cases in Canada

Most Read