A new store has opened on First Avenue in Ladysmith that Steven Johns hopes will be the perfect fit.
Johns was in Ladysmith on a day trip and saw an opportunity for a shoe store — Steven Johns Shoes Ltd.
Then an associate passed through and noticed a vacant store front and Johns decided now was a great time to try it on.
“It was the perfect spot and logistics just made sense,” Johns said from his store in Victoria.
“Your town needed a shoe store, I needed another town. It just gelled well together.”
It all came together very fast, noted Johns, and a store next to Grants Jewellers opened soon after carrying only a fraction of what’s in store.
Johns said with the speed of the opening, they rushed in some stock from Victoria to get some selection on the shelves.
A full inventory of shoes of all types are heading for Ladysmith and will soon line the souls of the shelves.
“We sell mostly family shoes, comfort/casual/fashion,” said Johns, adding they hope to be shipping in kids’ shoes soon.
“Our main brand is called GoLite,” said Johns.”
Go Lite is a brand that we’ve taken over pretty well.”
Johns likens them to Merrell-style shoes, an every day walker.
“They’re very popular.”
Johns said they have already been a big hit in Ladysmith as a number of pairs have been walking out the door.
Johns has been in and out of the shoe business for around 10 years. But footwear is not the only way he makes his living. Johns also owns some antique shops in Victoria and has his Master’s degree in International Communications.
“I’ve kind of got a mixed background.”
Kara Olsen will be managing the Ladysmith store for Johns.