Tamara Stone wearing a shirt by Westcoastees from Duncan

Store showcases Island creativity for fashion

Local designers, jewelers and artisans share spotlight at Left Coast Fashions

Rick StiebelThe Chronicle

Tamara Stone brings a focus on local designers, jewelers and artisans to the eclectic range of items in Left Coast Fashions.

“My main motivation was to open a place that has a large variety of local products,” said Stone, whose boutique carries more than 35 items with a local flair. “That was very important to me. A lot of local people and tourists who come here say that they’ve been looking for places like this that showcase Island creativity and sustainability.”

Stone, who has a background in marketing and sales, decided to open Left Coast Fashions in Aril after the company she worked for downsized.

“It was time for a change in direction,” she explained between customers in her 1st Avenue shop. “I’ve always had an interest in fashion and handcrafted items and thought this would be a great way to support the local scene.”

Although she lives in Nanaimo, Stone had spent some time in Ladysmith and was drawn by the town’s appeal as the location for her store.

“I’m really impressed with the spirit of community,” she said. “There’s a real neighbourly feel that’s hard to describe, but you see it everywhere. I really appreciate the commitment to keeping the history alive and the restoration efforts.”

That influenced Stone to purchase the 108 year old Sutherland Block for her location, and she has incorporated some of the building’s history into her business. The counter that she found in a storage locker was part of the original jewelry store the Grant family ran at that location for 35 years.

“They asked me if I wanted to use it,” said Stone, who was only too happy to accept. “An antique safe made a really cool display as well.”

Owning the Sutherland Block – Left Coast Fashions is on the main floor of the two-story building – affords Stone with the opportunity to create her own vision for the historic property. “I’m in the process of welcoming my first tenant, Canvas Plus,” she said. “They’ve already established a great reputation in this town.”

Left Coast Fashions is hosting a Social Night Thursday, Sept. 29 that will include stylists from Elate Cosmetics doing makeovers. “Their organic makeup has a cult following across Canada, she added. Canvas Plus will also be on hand displaying images and photographs by local artists and photographers, and refreshments will be served.

Please call 250-924-3380.

 

Just Posted

Chemainus Secondary students’ bill brought to fruition

Pachet and Bottomley in Ottawa for the big moment in the House of Commons

Bulldog from Chemainus will be a Wildcat next season

Hawthorne grateful for the chance to play Div. 1 in the U.S. after his BCHL development

Spring fishery closures mulled for south coast

Fewer fish are returning to rivers and more conservation needed, say feds

Bungy jump naked in support of mental health programs

Registration open for annual fundraiser for BC Schizophrenia Society

Four weather extremes in just six months a cause for concern

Global warming contributing to the full gamut of conditions

VIDEO: Iconic ‘snow cone’ takes shape at B.C. park near Clearwater

Snow cone forming at Wells Gray Provincial Park one that would make Disney’s Queen Elsa proud

Indigenous leaders, politicians say Trans Mountain report flawed

The National Energy Board has endorsed an expansion of the Trans Mountain pipeline a second time

UPDATE: Reports of rashes prompt closure of all Harrison Hot Springs pools

Public pool available after Fraser Health shut down all five mineral pools until further notice

Legislation to protect B.C. farmland comes into effect

Regulations enhance food security, encourage long-term farming

Have you heard the legend of Shuswaggi, the Shuswap Lake monster?

Witness accounts as old as 1904, and as recent as 2018, place a creature in the lake’s depths

Credit card fraud steals $50,000 from Victoria businesses: police

Crime Reduction Unit investigating several frauds costing several businesses over $50,000

UPDATE: B.C. ticket holder winner of $25.9-million Lotto Max jackpot

Next draw set for Mar. 1 with an estimated jackpot of $10 million

B.C.-based ‘Team Tardi’ brings home gold in junior curling worlds

In a 9-4 victory over Switzerland, a Langley-based curling team earned its 2nd straight world title

People gather for funeral of seven children killed in fast-moving Halifax fire

Traditional portion of the service will be followed by words from community members

Most Read