North Cowichan wants the Union of BC Municipalities’ to send a signal to the Provincial Government to provide ‘stable’ funding for tourism centres.
A resolution from North Cowichan to the UBCM 2015 convention notes that tourism generates annual revenues of $13.9 billion in BC.
It also points to $7.3 billion in GDP and employment of over 132,000 people as of 2013.
Visitor centres play an important role, keeping tourists informed and making them feel welcomed.
“Communities across the Province have built and operate visitor centres, relying on annual performance based funding from Destination BC,” to run them, North Cowichan says.
That funding was eliminated in 2014, though, and North Cowichan wants to see it reinstated, and will ask the UBCM to make their case.
They are asking the UBCM to petition the Province to direct Destination BC to restore its “performance-based” funding model for Visitors Centers – “a model based on actual traffic at local and regional Visitors Centers” – to create a stable funding environment based on particular, local needs and in support of local jobs and economic development across the Province.”