The Ladysmith Chamber of Commerce received a $60,000 grant from the BC Chamber of Commerce to support shop local campaigns. The funds are part of a $5.5 million contribution to the BC chamber from the federal government.
The Ladysmith chamber plans to work with the Ladysmith Downtown Business Association (LDBA) to create a business profile campaign called “Grow with Us,” which will showcase local businesses with a narrative around how they managed through the pandemic and what supports they will need from the community.
“It’s a big deal to get that kind of money for such a small community in which money is always hard to come by, so we are thrilled by this,” said Andrea Rosato-Taylor, president of the LDBA.
All the LDBA’s funds come from members who pay a fee of $150 a year, she said. “The things we try to do to promote shopping and downtown and shop local, we have to do out of that very small budget,” Rosato-Taylor said. She added the grant allows the LDBA to increase the amount of advertising for events such as Old Time Christmas.”
“We are partnering with the LDBA, Ladysmith Arts Council and the Festival of Lights to put on a three-day Old Time Christmas event December 2nd, 3rd and 4th and the Grand Christmas shopping draw event,” wrote Tammy Leslie, president of the Ladysmith Chamber of Commerce in a news release.
She said the chamber will also be enhancing its walking tour app for the Christmas season and running an online advertising campaign to encourage shopping local.