B.C. families started a campaign to have Canadian kids wear their hockey jerseys to school on April 12 as a show of support for the Humboldt Broncos. It has now changed to a call for everyone to wear a sports jersey that day. From Facebook

B.C. hockey moms’ jersey campaign supports Broncos

Organizers are asking people to wear any sports jersey on Thursday, April 12.

B.C. hockey moms were agonizing about how to show support for the Humboldt Broncos and chanced upon a campaign that will help young people channel their grief.

“We said we’ve got to do something,” said Jennifer Pinch.

She and other local hockey moms brainstormed and came up with a hockey jersey campaign for schools on April 12. They posted information Saturday morning, and by Saturday evening it had morphed into a campaign to have anyone wear any type of sports jersey on Thursday to show support for Humboldt and the Broncos.

People are being asked to social media their photos in jerseys, and her group is coming up with a hashtag to add to social media posts.

Pinch said the crash has hit so close to home for Canadians. In her case, her kids are in sports, and her son is just about the age to play at the junior level. A friend of her daughter’s was set to try out for the Broncos next week.

“I can literally see it happening to my family,” she said of the bus crash.

She said thousands of young people each day board buses to head to competitions and events, and thankfully most arrive home safe and sound, but in this case, a large group of young, talented people didn’t.

Several schools have already voiced support for jersey day. The campaign is gaining momentum. There’s been media coverage in Africa and the U.S. People have said they will dig out their jerseys in the Comox Valley, Roanoke, Virginia, Ottawa, and beyond.

And some people without jerseys say they will wear Broncos colours that day – gold and green.

HumboldtHumboldt Broncos

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

List of businesses and services now open in Ladysmith

The Chronicle is compiling on ongoing list of businesses in Ladysmith that are now open

Man claims Ladysmith Bylaw Officer accused him of ‘squatting’ at Transfer Beach

Remley believes the officer was profiling him because of his long hair and long beard

School district reveals restart plans for Nanaimo-Ladysmith

K-5 students will see two days of instruction a week, 6-12 students once a week

Ladysmith A&W plans community Rod Run for June 4

Cruisin’ the Dub will look a little different this year due to the COVID-19 pandemic

Ladysmith centenarian honoured with birthday parade

Kay Rozzano said she’s been looking forward to this birthday ‘for 100 years’

Minimum wage goes up June 1 in B.C. as businesses face COVID-19 challenges

The minimum wage jumps by 75 cents to $14.60 an hour on Monday

Facing changes together: Your community, your journalists

We’re asking you to lock arms with us, as we look to better days ahead

Protesters prepare to rally against racism in front of Vancouver Art Gallery

Rally is in response to the deaths of black Americans and a Toronto woman

Man dies in ATV accident south of Nanaimo

Incident happened on backroad Friday night in Nanaimo Lakes area

Protesters rally against anti-black, Indigenous racism in Toronto

Police estimated the crowd to be between 3,500 and 4,000 and said there was no violence

Feds earmark $1.5M to support recovery of B.C., Indigenous tourism

B.C. money will be split between Vancouver Island and Indigenous tourism

‘We’re sick of it’: Anger over police killings shatters U.S.

Tens of thousands marched to protest the death of George Floyd

Surrey mayor’s party under fire for ‘sickening’ tweet accusing northern B.C. RCMP of murder

Mayor Doug McCallum says tweet, Facebook post ‘sent out by unauthorized person’

Father’s Day Walk Run for prostate cancer will be virtual event this year throughout B.C.

The annual fundraiser for Prostate Cancer Foundation BC has brought in $2.5 million since 1999

Most Read