Local entrepreneurs Chip Nary and Alexa Grier, makers of Happy Zak Products, discovered last week that their appearance on CBC’s Dragons’ Den will be featured in the show’s season premiere Oct. 2.
Dragons’ Den producers informed Nary and Grier of their scheduled cameo on the show’s season premiere by e-mail Aug. 1, Nary said, and he was busy packing up bottles of their signature product — Happy Zak’s Scrotum Bliss — to send to the show’s promotional team as he fielded a call from the Chronicle Aug. 8.
The show’s producers informed Nary that incorporating Scrotum Bliss into their publicity campaign would be “a ballsy way to promote the season premiere and our product as well,” Nary said.
Nary loves how everyone — including the show’s producers — seems to get the joke, he added, suggesting that their efforts to promote testicular tranquility to the masses has led to “very few people thinking [he’s] a pervert.”
Nary and Grier visited the Canadian Broadcasting Centre in Toronto April 10 to film their foray into the Dragons’ Den. Their goal was to acquire backing for the purchase of 50,000 frosted glass bottles for their signature lotion. Citing a confidentiality agreement signed with the show’s producers, Nary declined to comment on whether or not they succeeded.
How their pitch was received by the Dragons will remain shrouded in secrecy until their pitch airs.
Regardless of the outcome, though, Nary said “many people that don’t get deals with the Dragons on the show are picked up by other entrepreneurs and venture capitalists that watch the show for castoffs and they wind up getting deals [from other investors.]”
“Either way,” Nary added, “we’re expecting something to happen.”
Nary said he and Grier will watch from home as Happy Zak’s Scrotum Bliss makes its nationwide debut when season eight of Dragons’ Den premieres on CBC Wednesday, Oct. 2 at 8 p.m. PST.
For more on Happy Zak Products, visit http://happyzakproducts.com.