Town officials are hopeful a new Ladysmith app can notify investors of economic opportunities. (John McKinley photo)

Ladysmith hopes to spark investment with new app

Developing project should be ready by late summer, could help tourism as well

Mike Youds Special to the Chronicle

A Ladysmith mobile phone app is in the works to better engage potential investors, but it remains to be seen whether the same tool could serve as a visitor tour guide.

Ladysmith is one of half dozen stakeholders in the app’s development — another tool in the town’s revamped economic development strategy — scheduled for completion by August.

Combined with an improved website, the app is intended to provide timely information about emerging business opportunities through access to an online data base.

“While investment attraction websites are a must to remain competitive, apps represent a new level of engagement for visitors and investors in search of a great place to invest and build a business,” said Amy Melmock, manager of Economic Development Cowichan.

Island Coastal Economic Trust (ICET) is funding the app while the project is spearheaded by Economic Development Cowichan. Project partners, including the chamber of commerce, LDBA, Stz’uminus First Nation and Nanaimo Regional Airport, are hoping the app will be able to include more than investment information.

“This project shows the level of innovation and creativity we have in the region when it comes to reaching out to potential investors and job-creators,” said ICET Chair Josie Osborne. “The website and app will provide a clear investment profile while aligning with regional aspirations and provincial priorities to leverage technology in new and unexpected ways.”

ICET indicated that visitors using the app would also be able to explore an array of cultural insights about the community, including information related to the First Nations and industrial heritage of Ladysmith. However, the secondary feature is not yet confirmed.

Mark Drysdale, chamber manager, said it is too early in the development process to know whether the app can serve a dual purpose for investment and tourism.

“We’re going to explore the possibility that it can function as both,” said. “It seems like it will be a stretch, but we’re not sure yet.”

Just Posted

What does Ladysmith think about the increase in property taxes?

We asked Ladysmith residents how they feel about this year’s tax hike

Old police station development going ahead as “mixed-use” site

Fred Green hosted the second public consultation on what should be done about the decrepit building

Friends reflect on Descoteau’s great qualities

Positive memories remain about how he enriched their lives in so many ways

LSS students ready to compete at district wide robotics competition

Students will showcase their engineering savvy with VEX robotics

Ladysmith hikes property taxes by 3.4 percent

Council approves 2019 budget that reflects the rising cost of materials and services

VIDEO: Canadian breaks women’s world record for longest plank

Dana Glowacka, of Montreal, held a plank for four hours and 20 minutes

Kamloops girl, 9, recovering from carbon monoxide poisoning now out of ICU

Her mother who was sleeping in the same tent with her did not survive

‘I think he’s still alive’: B.C. mom pleads for help finding son last seen a month ago

Family offering $5,000 reward for information leading to the safe return of Tim Delahaye

New poll suggests one-third don’t want politicians to wear religious symbols

Local politicians shouldn’t be allowed to wear hijabs, crucifixes or turbans on the job, survey suggests

Raptors fans far from home adjust plans to watch pivotal playoff game

Raptors currently lead the playoff series 3-2, and a win Saturday would vault them into NBA finals

PHOTOS: First responders in Fernie rescue baby owl who fell from nest

The baby owl’s inability to fly back to its nest prompted a rescue by first responders

Five takeaways from the Court of Appeal ruling on B.C.’s pipeline law

It’s unclear how many tools are left in B.C.’s toolbox to fight the project

Pacific Rim National Park Reserve investigating after sea lion found shot in the head

Animal is believed to have been killed somewhere between Ucluelet and Tofino

Most Read