New town logo sent out for review

Ladysmith’s heritage buildings dominate much of a proposed logo the town is considering.

  • Sep. 13, 2011 1:00 p.m.
The new logo proposed for the Town of Ladysmith.

The new logo proposed for the Town of Ladysmith.

By Matthew Peterson – Ladysmith Chronicle

Ladysmith’s heritage buildings dominate much of a proposed logo the town is considering.

The new logo was presented as part of the town’s website update. The designers stated the current logo is difficult to work with due to its complexity in the detailed townscape graphic, according to the report prepared for council.

Staff asked for suggestions for an updated look and were presented with a new logo that fits the same arch design.

For Mayor Rob Hutchins, he liked what he saw right from the start.

“I really love the old logo, and I’m quite partial to it, but I thought ‘Wow, that’s good,” said Hutchins of seeing the new logo for the first time.

When the logo was first initiated, the town’s green street program was not in place and there was not a lot of plant life along First Avenue. Hutchins said he likes that the new logo shows off that beautification.

“The addition of the trees kind of warmed my heart,” said Hutchins.

Hutchins said around 10 years ago they had sent out a submission for new ideas for a logo, but people came back in support of the current logo.

“I thought this idea of providing a fresh look to the logo was appealing.”

The logo received the thumbs up from councillors present, Bruce Whittington, Jill Dashwood, Steve Arnett, and Scott Bastian. Coun. Duck Paterson was absent but sent a note saying he liked the new graphic, but wanted to see work done to make sure the streetlights featured prominently in the logo are in working order.

The logo is being sent to the Chamber of Commerce, Ladysmith Downtown Business Association and the Heritage Revitalization Advisory Committee for review before any decision is made.

Rob Waters, chamber president, said he likes the new logo compared to the old town logo for official material.

“From an eye-appeal point of view, it’s great,” said Waters.

However, he hopes the design created by the tourism committee, which features Ladysmith written in elegant text with the caption, View to Sea, continues to be used to promote the town to tourists.

“They are two different uses,” said Waters.

“We had extensive input on this one,” Waters said of the tourism-geared logo.

What are your thoughts on the new logo? Email editor@ladysmithchronicle.com.