North Cowichan plans to offer facility sponsorships

The Municipality of North Cowichan wants public input on a proposal to raise revenue

Robert BarronBlack Press

The Municipality of North Cowichan wants public input on a proposal to raise revenue by offering the private sector sponsorships and naming rights on municipal properties.

North Cowichan’s council decided at its Wednesday, June 1 meeting to postpone a decision on the issue until its meeting on July 20, to give the public an opportunity to express opinions.

Staff had provided council with a list of 15 municipal properties that could potentially be open to sponsorships and name changes.

The list includes Crofton Pool, Fuller Lake Arena, the Cowichan Sportsplex and the Sports Hall of Fame.

A staff report said the Cowichan Aquatic Centre is key to developing a successful municipal sponsorship program.

“The Island Savings Centre, located adjacent to the CAC, has a 10-year sponsorship agreement, worth $100,000 annually,” the report stated.

“All net sponsorship revenues generated by the CAC will be used to offset municipal infrastructure programs and operations at the CAC that will, in turn, help reduce the property tax burden [on municipal taxpayers].”

But Coun. Rob Douglas said society is “already saturated” with ads, and he’s concerned about the proposal to bring them into properties owned by the public.

“It’s depressing what levels these companies can go to,” he said.

“I think we have to draw the line somewhere.”

Coun. Maeve Maguire said she’s not opposed to sponsorships, but she would like to see more oversight of the program by council, if it proceeds.

“There’s some sensitivity to this in the community, so I think each applicant for a sponsorship should be required to come to council at the beginning of the process,” she said.

CAO Dave Devana said staff would like to have a list of the properties that councillors would be comfortable with allowing to be sponsored approved by the group.

“We wouldn’t want to make a sale [of a sponsorship] that council would not approve of,” he said.


“It’s important that we have a high level of comfort with this. If not, then we would not move ahead with it.”



Just Posted

Lavigne possesses crooner qualities, to be Frank

Island tour starts this week and concludes in Chemainus with two shows May 11

Art studio takes over former St. Joseph’s School space in Chemainus

Public invited to a grand opening on May 1 to see what’s transpired

First Nanaimo-Ladysmith all-candidates’ meeting is tomorrow

Six candidates expected to debate issues Thursday, April 25, at the Beban Park social centre

Ladysmith author explores community as The Moon Watched It All

Shelley A. Leedahl releasing her latest work, an illustrated tale for all ages

What do you want to see done with Ladysmith’s old train station?

Island Corridor Foundation meets with community to discuss the future of the Railway Station

VIDEO: Driver in bizarre hit-and-run at B.C. car dealership turns herself in

Police believe alcohol was a factor in incident causing estimated $15,000 in damages

‘B.C. cannot wait for action’: Top doctor urges province to decriminalize illicit drugs

Dr. Bonnie Henry says current approach in ‘war on drugs’ has criminalized and stigmatized drug users

B.C. woman, 76, challenges alcohol-screening laws after failing to give breath sample

Norma McLeod was unable to provide a sample because of her medical conditions

New report on 2017 wildfires calls for better coordination with B.C. First Nations

Tsilhqot’in National Government documents 2017 disaster and lists 33 calls to action

B.C. youth coach banned amid sexual harassment, bullying scandal: Water Polo Canada

Justin Mitchell can’t take part in Water Polo Canada events or clubs

Wilson-Raybould: Feds want to just ‘manage the problem’ of Indigenous Peoples

Former federal justice minister speaks at First Nations Justice Council meeting in B.C.

Woman who was chased and tackled after break-in sentenced on Vancouver Island

Natasha Geraldine Harris, 28, was sentenced to time served and will be released from jail

Female real estate agents warned of suspicious man in Metro Vancouver

The man requests to see homes alone with the female agent, police say

Can you put your phone down for Mother’s Day?

#DiningMode campaign encourages people to leave the phone alone while eating

Most Read