SD68 revamping its logo

The Nanaimo-Ladysmith School District is developing a new logo to better represent the entire district.

A lot has changed in School District 68 in the past 30 years, but one thing that hasn’t changed is the school district’s logo.

This year, the district will embark on a process to develop a new graphic identity to replace the current logo, which was developed in 1980.

“Our current logo was developed in the days that we were the Nanaimo School District, not the Nanaimo-Ladysmith School District,” said Donna Reimer, the school district’s director of communications.

“The logo relies heavily on the number 68 and some Nanaimo-only landmarks, such as the Bastion and Mount Benson.”

Reimer says the board of education plans for the district to begin using the name Nanaimo-Ladysmith Public Schools, as opposed to the name School District 68.

“Considering how much our district has changed in the past 32 years, and with our new strategic plan being developed, it is time to revamp the district’s graphic identity,” said Reimer. “Our graphic identity is the way that we visually represent to the community our pride in our schools and our district’s strengths and unique characteristics.”

During the summer, the district issued a request for proposals for a graphic design firm to work with the district on the development of a new graphic identity.

Thirteen proposals were submitted, and Ion Branding + Design, a Vancouver firm, was selected to carry out the work.

“We’ve asked for a consultative process on the design, and Ion will be working with stakeholder groups as the design is developed,” said Reimer.

The contract with Ion is $24,233.

Once a new design is developed, the use of the new graphic identity will be phased in to reduce the costs of implementation.

“Our current logo has served the district for more than 30 years,” said Reimer.

“We will retire it with honours and develop a new graphic identity that represents us well for many years to come.”

— Submitted