A spokeswoman for Tim Hortons says its restaurants won’t be selling a new Barbie made in collaboration with the coffee chain until both Black and white versions of the hockey-themed dolls, seen in an undated handout photo, are available. THE CANADIAN PRESS/HO-Tim Hortons, *MANDATORY CREDIT*

Tim Hortons delays hockey Barbie roll out to rush production of Black doll

Currently, stores are selling the white version of the doll

Barbie is getting ready to hit the hockey rink with an assist from Tim Hortons.

But the coffee chain’s locations won’t be selling the pint-sized plastic hockey players until both Black and white versions of the doll are available, a spokeswoman said Tuesday.

Solange Bernard, head of marketing communications, said Tim Hortons started working with Mattel last year to roll out a hockey-themed Barbie as part of a charitable initiative aimed at getting girls involved in the sport.

Bernard said the plan was originally to launch one doll, but amid protests against anti-Black racism in recent months, Tim Hortons decided to push back the launch to make the product more diverse.

Tim Hortons worked with Mattel to rush the production of a Black version of the Barbie doll, Bernard said.

Currently, stores are selling the white version of the doll, which comes with a Tim Hortons jersey, helmet and hockey stick. The Black doll is still being manufactured, Bernard said.

A Mattel spokesperson said in a statement that the toy maker is committed to ensuring that the “diversity in this line is fully represented” and plans to expand its retail offerings this fall.

Bernard said both versions of the doll will be available for purchase at Tim Hortons restaurants in November.

The proceeds are to be donated to a Hockey Canada Foundation initiative aimed at getting girls on the ice, she said.

READ MORE: ‘The data is bad’: Black and racialized Canadians lacking on boards, study finds

The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

DiversityGames and ToysTim Hortons

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Celebrating 50 years of Rotary in action

The Rotary Club of Ladysmith was formed September 20, 1970

Unofficial holidays: Here’s what people are celebrating for the week of Sept. 27 to Oct. 3

World Farm Animals Day, Drink Beer Day and Virus Appreciation Day are all coming up this week

Paul Manly reacts to Liberal throne speech

Manly says the Liberals need to back up their promises with action

Island Savings closes Ladysmith branch

Ladysmith branch members can be served by the Chemainus branch

New Chemainus development offers prime building lots in a diverse neighbourhood

Beachwood Estates officially opens with interest already high due to its location

QUIZ: Do you know what’s on TV?

Fall is normally the time when new television shows are released

B.C. marriage annulled because husband was unable to have sex with wife

Husband did not disclose any sexual health concerns to his wife prior to marriage

White Rock’s namesake spray-painted with Black Lives Matter slogan

Vandalism occurred sometime between Friday and Saturday

B.C. VOTES 2020: B.C. Liberals vow to eliminate sales tax for a year

From 7% to zero, then back in at 3% to stimulate economy

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Vancouver Island couple’s sheep farm dream disrupted by high lumber price

The solar powered farm project in Sayward will be set back by three years if the lumber price continues to remain high

The holiday everyone needs this year: Vote for your favourite in Fat Bear Week 2020

Voters will get to decide who gets to take home this year’s most coveted prize

Canadian ski resorts wrestle with pandemic-vs.-profit dilemma as COVID-19 persists

Few are actually restricting the total number of skiers they allow on the hill

Most Read