Pamela Anderson has teamed up with The Very Good Food Company for the month of October (Liz Rosa photo)

Pamela Anderson has teamed up with The Very Good Food Company for the month of October (Liz Rosa photo)

Very Good Butchers team up with Pamela Anderson Foundation to support plant-based eating

Anderson calls the partnership ‘romantic activism’ that combines ‘sexy and compassionate’ businesses

Vancouver Island’s plant-based protein producer, The Very Good Food Company, has teamed up with the Pamela Anderson Foundation to raise awareness for plant-based diets and animal rights.

“We’re really excited to be able to do our part to support The Pamela Anderson Foundation in its efforts to spread awareness for animal rights, and to encourage plant-based diets,” CEO Mitchell Scott said.

The Very Good Food Company is the producer behind The Very Good Butchers line of plant-based meats. The company has grown from their early days at the Denman Island Farmer’s Market, to opening a ‘plant-based butchery’ in Victoria.

RELATED: Victoria vegan butcher goes public on stock market

Pamela Anderson said that The Very Good Food Company was a perfect business to collaborate with her foundation, as they share similar values, and it is a Canadian business.

“It is a thrill to have my Foundation associated with a butcher: a 21st-century butcher who uses technology to create plant foods that help animals, human health, and our planet,” she said.

RELATED: Pamela Anderson returns home to enjoy ‘peace and solitude’ of B.C.

“I call it romantic activism. Combining businesses that are sexy and compassionate.”

All October long, customers that use the discount code “Pamela” will receive 10 per cent off their order of Very Good Butchers products, and 25 per cent of the proceeds from sales made using the discount code will be donated to the Pamela Anderson Foundation.

The company will also be releasing a number of specially marked packages of plant-based meats into retail stores, and 10 per cent of the proceeds from the sales of those products will also be donated to the Pamela Anderson Foundation.

“I’ll be sure to give [the donations] to trees for tomorrow – blanketing the islands with trees – I just planted 100 trees on my property today. I feel like the world needs more trees than buildings. I try to be as carbon neutral as possible. Tree planting is a great start,” Anderson said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Nanaimo-North Cowichan MLA Doug Routley was passed up for a cabinet position by Premier John Horgan. (Photo submitted)
Routley left off the list of NDP cabinet ministers again

Premier Horgan opts for some newcomers in key positions over experienced MLA

Environment Canada has issued a special weather statement forecasting windy weather Sunday and Monday. (News Bulletin file photo)
More windy weather on the way for Vancouver Island

Environment Canada issues special weather statement for Victoria, east coast of Island, north Island

Ladysmith Chamber of Commerce has worked to support businesses throughout the pandemic. (File photo)
Ladysmith Chamber reflects on a challenging 2020

For small businesses looking to adapt to the challenges of COVID-19 one… Continue reading

49th parallel was an early adopter of Plexiglas shields, and required staff to wear face masks. (49th Parallel photo)
49th Parallel continues to grow in spite of pandemic

The biggest challenge of the pandemic has been keeping shelves stocked at 49th Parallel stores

Freighter anchored off Kin Beach in Chemainus. (Photo by Don Bodger)
MacGregor to host expert panel for virtual town hall on freighter anchorages issue

Residents can participate through MP’s website or Facebook page Dec. 3

(Dave Landine/Facebook)
VIDEO: Dashcam captures head-on crash between snowplow and truck on northern B.C. highway

Driver posted to social media that he walked away largely unscathed

Black Press Media and BraveFace have come together to support children facing life-threatening conditions. Net proceeds from these washable, reusable, three-layer masks go to Make-A-Wish Foundation BC & Yukon.
Put on a BraveFace: Help make children’s wishes come true

Black Press Media, BraveFace host mask fundraiser for Make-A-Wish Foundation

A pedestrian makes their way through the snow in downtown Ottawa on Wednesday, Nov. 25, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Wild winter, drastic swings in store for Canada this year: Weather Network

In British Columbia and the Prairies, forecasters are calling for above-average snowfall levels

NDP Leader John Horgan, left, speaks as local candidate Ravi Kahlon listens during a campaign stop at Kahlon’s home in North Delta, B.C., on April 18, 2017. THE CANADIAN PRESS/Darryl Dyck
The Nanaimo Rona location. (News Bulletin photo)
Rona home improvement store in Nanaimo advises that worker has COVID-19

Store re-opened Sunday after closing for cleaning Saturday

A B.C. Ambulance Service paramedic wearing a face mask to curb the spread of COVID-19 moves a stretcher outside an ambulance at Royal Columbia Hospital, in New Westminster, B.C., on Sunday, November 29, 2020. THE CANADIAN PRESS/Darryl Dyck
Top doctor urges Canadians to limit gatherings as ‘deeply concerning’ outbreaks continue

Canada’s active cases currently stand at 63,835, compared to 53,907 a week prior

A Canadian Pacific freight train travels around Morant’s Curve near Lake Louise, Alta., on Monday, Dec. 1, 2014. A study looking at 646 wildlife deaths along the railway tracks in Banff and Yoho national parks in Alberta and British Columbia has found that train speed is one of the biggest factors. THE CANADIAN PRESS/Frank Gunn
Study finds train speed a top factor in wildlife deaths in Banff, Yoho national parks

Research concludes effective mitigation could address train speed and ability of wildlife to see trains

A airport worker is pictured at Vancouver International Airport in Richmond, B.C. Wednesday, March 18, 2020. THE CANADIAN PRESS/Jonathan Hayward
Canada extends COVID restrictions for non-U.S. travellers until Jan. 21 amid second wave

This ban is separate from the one restricting non-essential U.S. travel

Menno Place. (Google Street View image.)
B.C. care home looks to hire residents’ family members amid COVID-19-related staff shortage

Family would get paid as temporary workers, while having chance to see loved ones while wearing PPE

Most Read