Social apps on an iPhone screen (Pexels photo)

Social apps on an iPhone screen (Pexels photo)

EDITORIAL: You don’t have to use social media, but you should be aware of what’s out there and who’s using it

In a time where a tweet can change the world, it’s important to know what’s happening online

Social media is a large part of daily life, and has been for the better part of this decade. At its inception, there were few options for social media beyond MySpace and Facebook. Now the field is crowded with platforms like YouTube, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, and the newest of all: TikTok.

YouTube has the highest usage among adults, with 73 percent of adults using the platform according to statistics from the Pew Research Centre. It also has the highest usage among youth, with 90 percent of people aged 18-24 using the platform. YouTube is growing among Canadians over 50, with 67 percent of Gen X and 50 percent of Baby Boomers on YouTube.

Facebook continues to be the platform with the largest daily usage, despite continued controversy around privacy, fake news, and political advertising. According to Canadiansinternet.com, 88 percent of Canadian millennials use Facebook weekly, with 83 percent of Gen X, and 79 percent of Baby Boomers.

Instagram is most popular with youth, and is slowly growing in popularity with adults. 75 percent of youth aged 18-24 use Instagram, compared to 47 percent of 30-49 year olds. The same is true of Snapchat, a social media platform where users send temporary photos and videos to friends. 75 percent of youth use Snapchat, compared to 3 percent of adults.

Twitter and LinkedIn both have higher usage rates among young adults with higher household income and education than other platforms, and are primarily used by people 25-49. Twitter has become infamous for its adoption among politicians, particularly American politicians.

Pinterest is used by 28 percent of adults. The primary users of the site are women at 42 percent compared to 15 percent of men.

TikTok is a platform where users can upload short videos, often to popular music.41 percent of TikTok users are teens. TikTok is one of the fastest growing social media platforms in the world with 500 million active users worldwide. NDP leader Jagmeet Singh gained prominence among youth for his use of TikTok while campaigning in the 2019 election.

The world is more connected than ever. In a time where a Tweet can change the world, Facebook is considered a primary source for news and events, and politicians campaign on TikTok; it’s important to be aware of what these platforms are, how they work, and who uses them.

Just Posted

Marine biologist Rick Harbo pulls a lid from the Ladysmith harbour, which he uses to monitor the presence of native and non-native species in the Ladysmith harbour. (Cole Schisler photo)
Unidentified sponge may be the latest marine species invading Ladysmith Harbour

Marine biologist finding dozens of alien species in warm-water harbour, none of them threatening

More and more graffiti has appeared in Ladysmith’s downtown core during the pandemic. (Cole Schisler photo)
Council creates rebate program to encourage graffiti clean up

Property owners can receive up to $50 to help fund graffiti removal

Rick Ruppenthal of Saltair will host a 12-hour talk-a-thon Friday, June 18 over Facebook live. (Photo submitted)
Talk-a-thon to focus on men’s mental health issues

Saltair man spearheading a campaign to generate more conversation during fundraiser

(File photo)
Poverty reduction survey identifies 10 poverty themes

Poverty reduction plan will be finalized in July 2021

Maxwell Johnson is seen in Bella Bella, B.C., in an undated photo. The Indigenous man from British Columbia has filed complaints with the B.C. Human Rights Tribunal and the Canadian Human Rights Commission after he and his granddaughter were handcuffed when they tried to open a bank account. THE CANADIAN PRESS/HO-Heiltsuk Nation, Damien Gillis, *MANDATORY CREDIT*
VIDEO: Chiefs join human rights case of Indigenous man handcuffed by police in B.C. bank

Maxwell Johnson said he wants change, not just words, from Vancouver police

Two ambulances and a medevac helicopter are on scene at Taylor River Flats rest area on Highway 4 due to a serious motor vehicle incident. (PHOTO COURTESY MAGGIE BROWN)
Highway 4 reopens between Port Alberni and Tofino

Multi-vehicle accident temporarily closed highway in both directions

Tk’emlups te Secwepemc Chief Rosanne Casimir stands outside the former Kamloops Indian Residential School after speaking to reporters, in Kamloops, B.C., on Friday, June 4, 2021.THE CANADIAN PRESS/Darryl Dyck
Kamloops chief says more unmarked graves will be found across Canada

Chief Rosanne Casimir told a virtual news conference the nation expects to release a report at the end of June

A woman wears a vaccinated sticker after receiving a COVID-19 vaccine at a vaccination clinic run by Vancouver Coastal Health, in Richmond, B.C., Saturday, April 10, 2021. THE CANADIAN PRESS/Jonathan Hayward
B.C. ranks among highest in world in COVID-19 first-dose shots: health officials

More than 76% of eligible people have received their 1st shot

A screenshot of the First Peoples Cultural Councils First Peoples’ Map. (First Peoples Cultural Council)
Online resource blends B.C.-Alberta’s Indigenous languages, art and culture

Advisor says initiative supports the urgent need to preserve Indigenous languages

An artists conception of the new terminal building at the Pitt Meadows Regional Airport.
Air travel taking off in B.C., but lack of traffic controllers a sky-high concern

There will be demand for more air traffic controllers: Miller

Canadian Armed Forces experts are on their way to North Vancouver after a local homeowner expressed worry about a military artifact he recently purchased. (Twitter DNV Fire and Rescue)
Military called in to deal with antique ‘shell’ at North Vancouver home

‘The person somehow purchased a bombshell innocently believing it was an out-of-commission military artifact’

Amy Kobelt and Tony Cruz have set their wedding date for February, hoping that more COVID-19 restrictions will have lifted. (The Macleans)
B.C. couples ‘gambling’ on whether COVID rules will let them dance at their wedding

Amy Kobelt and Tony Cruz pushed back their wedding in hopes of being able to celebrate it without the constraints of COVID-19

Most Read