‘What a role model:’ Paralyzed Bronco makes Adidas ad, hall of fame nominee list

The 60-second inspirational ad popped up online this week

Humboldt Broncos bus crash survivor Ryan Straschnitzki, left, plays in a fund raising sledge hockey game in Calgary on September 15, 2018. A new ad shows a serious Ryan Straschnitzki taping up his hockey stick and pulling on an Adidas jersey before he slides away on an ice sled. (THE CANADIAN PRESS/Jeff McIntosh)

An ad shows a serious Ryan Straschnitzki taping up his hockey stick and pulling on an Adidas jersey before he slides away on an ice sled.

“As a kid I always dreamed of playing for Team Canada … and I still do,” Straschnitzki narrates in the commercial.

“You know, when one door closes, another one opens.”

The 20-year-old from Airdrie, Alta., was paralyzed from the chest down after a bus carrying the Humboldt Broncos junior hockey team crashed into a semi truck that ran a stop sign in April 2018.

Sixteen people were killed and 13, including Straschnitzki, were injured in the collision in rural Saskatchewan.

Shortly after the crash, Straschnitzki made it his goal to join Canada’s sledge hockey team and win a gold medal at the Paralympic Games.

His positive attitude caught the attention of Adidas and he signed a three-year deal with the sportswear company earlier this year.

Initially, Straschnitzki was hired to participate in Adidas Canada’s hockey and training campaigns and programs.

But the 60-second inspirational ad popped up online this week.

“They did a really good job and made me look good, so I can’t complain,” Straschnitzki told The Canadian Press.

“I mean, my dad always bugs me I’ve got a face for radio,” he said with a laugh.

READ MORE: Paralyzed Bronco returning to Humboldt for first time since crash

Canada’s Sports Hall of Fame has also shortlisted Straschnitzki and 16 other athletes for it’s first ever People’s Choice Award. The top four will be honoured with trophies at an induction ceremony in Toronto in late October.

Cheryl Bernard, the hall of fame’s president and an Olympic curling silver medallist, said Straschnitzki was a natural choice because of his resilience, grit and hard work. The attention he has brought to sledge hockey and his message is inspiring.

“What a role model,” she said.

“I’m absolutely certain there’s been some horrible nights and days, and I look at what he’s done and I don’t think I would have it in me. And I think that message is what the public needs to see.”

To be inducted into the hall of fame, athletes have to be retired for at least four years, said Bernard. The People’s Choice Award is open to current athletes, who are champions of their sports and communities.

“We are basically starting to build a portfolio of future hall of famers.”

Straschnitzki said he takes being a role model seriously and has been inspired by wheelchair athlete Rick Hansen, who reached out to him after the bus crash.

Two weeks ago, Straschnitzki returned to Humboldt for the first time since the collision when the Broncos held their season opener. Straschnitzki said he also wanted to be there to support former teammate Graysen Cameron of Olds, Alta., who was also injured in the bus crash, as he returned to play with the team.

There was a sense of relief in being back, Straschnitzki said.

“It’s like nothing has changed. It was the same atmosphere.

“The town loves to go to the games.”

Bill Graveland, The Canadian Press

READ MORE: Injured Humboldt Broncos player returns home for first time since accident

Like us on Facebook and follow us on Twitter

Just Posted

Campbell River mom’s iPhone containing priceless photos stolen from Victoria hospital parkade

The phone contained photos, heartbeat recordings of her late son

PHOTOS: Old Time Christmas 2019

Friday, December 6 was Ladysmith’s Old Time Christmas. Here are some of the highlights from the night

Student artwork on display in ‘Well Lit’ installation

Thoughtful Place Design, 49th Parallel, and Festival of Lights came together to showcase student art

Ladysmith set to star in new Syfy series: Resident Alien

Ladysmith will play the role of Patience, Colorado in the series

Ladysmith wins ‘Brownie’ Reach Out award for communication of Waterfront Plan

The Town of Ladysmith has received national recognition for the successful public… Continue reading

VIDEO: Boys help rescue Cariboo bear cub

The cub, weighing just 24lbs, has been taken to wildlife sanctuary in Northwest B.C. for the winter

B.C.-born hockey official talks to IIHF about switching European rule book to NHL rules

Rob Shick will represent NHL at 4th World Hockey Forum in Russia

Miller nets winner as Canucks edge Sabres 6-5 in OT

Roussel, Leivo tally two apiece for Vancouver

‘Norovirus-like’ outbreak interrupts Bantam hockey showcase in Greater Victoria

Several athletes were sent home, quarantined on the ferry

$578: that’s how much your first distracted driving ticket will cost with recent premium hikes

Over 50 per cent of Canadians admitted to using phone while driving last year, according to study

Kelowna man attempts to steal bait bike from RCMP parking lot

38-year-old Brian Richard Harbison is facing several charges

‘Things haven’t changed enough:’ Ecole Polytechnique anniversary prompts reflection

Fourteen women were fatally shot by a gunman at the Montreal school on Dec. 6, 1989

Bear raids freezer, gorges on Island family’s Christmas baking

Hungry bruin virtually ignored meat and fish, focused, instead, on the sweets

B.C. pharmaceutical company’s stocks double in value after successful lupus drug trial

More than 40 per cent of patients using voclosporin saw improvements in kidney function

Most Read