Melanie Teed-Murch, President of Toys ‘R’ Us and Babies ‘R’ Us Canada, says some Americans have been crossing into Canada to shop since the U.S. parent chain shut down. Dan Ferguson Langley Times

Bright future for Canadian Toys ‘R’ Us stores, president says during B.C. visit

Americans are coming north to shop since the U.S. chain went under

“Business is good,” said Melanie Teed-Murch, president of Toys “R” Us and Babies “R” Us Canada.

She was being interviewed in the Langley Toys “R” Us store, a few weeks after a deal was completed to keep the Canadian chain of toy stores in business despite the shutdown of the U.S. parent company of the same name.

“They (Toys “R” Us in the U.S) closed their door on June 29 and it is no more,” she said.

Since then, Teed-Murch said, some former shoppers of the American stores have been coming north.

“We have lots of U.S. customers writing to us and crossing borders (to shop).”

On June 1, Toys “R” Us (Canada) Ltd. closed a deal with Fairfax Financial Holdings Ltd. to buy the chain, which operates over 80 stores and employs more than 4,000 people.

“We’re Canadian owned and operated,” Teed-Murch said.

“We’re here to play and we’re here to stay.”

Among Canadian customers, there has been some confusion about the fate of the two chains, Teed-Murch said, stressing the Canadian stores are doing well.

“The financial situation is bright,” she said.

“(The fact that) we’ll be reinvesting in our stores is what Canadian customers need to know.”

The Langley store happens to be the first new-concept store opened by Toys “R” Us Canada, a “customer centric”layout that will be applied to 40 other stores in coming weeks, Teed-Murch said.

The format includes dedicated play areas, interactive stations for kids and mobile pay, part of an “omnichannel strategy” to connect to customers wherever, whenever and however they want through the chain’s online webstore, mobile and store shopping experience.

“It’s onwards and upwards,” Teed-Murch says.

In announcing the deal with Fairfax Financial, the Canadian chain said it remained committed to its philanthropic initiatives, such as the Starlight Dashes across Canada where seriously ill children from the Starlight Children’s Foundation get three minutes to race around the store and fill their carts with toys.

READ MORE: VIDEO: Nine-year-old Charlie-Anne loads up at Langley toy store

READ MORE: VIDEO: A Langley toy store lets a young cancer patient load up

When Toys “R” Us in the States announced it was looking to sell off its Canadian subsidiary as part of its bankruptcy proceeding, Toys “R” Us Canada issued a statement that its business was managed in Canada, operated autonomously from the U.S. operations, and had a “strong cash and liquidity position.”

All customer programs like Baby Registry, “R”Club loyalty and wish list continued to operate.

Gift cards purchased in Canada can be redeemed anytime online and in any store location across the country.



dan.ferguson@langleytimes.com

Like us on Facebook and follow us on Twitter

Just Posted

Ladysmith business recognized for supporting diversity in the workplace

Ladysmith Home Hardware, Ladysmith Pharmasave, LRCA, and Maya Norte saluted

Editorial: Looking back at windstorm helps us prepare for next time

BC Hydro says it was the most destructive storm in its history

Competition offers $2,000 to Ladysmith and area playwright

Yellow Point Drama Group continues focus on supporting and nurturing local arts scene in 2019

Editorial: Federal byelection, if it happens, is no reason for voter fatigue

If indeed a byelection is called to choose a Nanaimo-Ladysmith MP, we might as well embrace it

Two of Chemainus photographer Marston’s images picked among National Geographic’s 2018 elite

Rare double honour from the 36 best Your Shots out of nearly 19,000 photos

Keep focus on helping Canadians at home, Trudeau tells MPs at start of meeting

Trudeau said the Liberals will offer Canadians hope amid issue like climate change and global tensions

Patriots make 3rd straight Super Bowl, beat Chiefs 37-31 in OT

New England will meet L.A. Rams in NFL title game

Truck convoy honouring Nanaimo boy who died after being struck by vehicle

Trucks left from Victoria and others joined along the way up the Island

Support pours in for Vancouver Island couple whose home was destroyed by massive blaze

GoFundMe page reached $10,000 in one day for soon-to-be parents

12 poisoned eagles found in Cowichan Valley

Improper disposal of euthanized animal suspected

Pettersson returns to lead Canucks to 3-2 win over Red Wings

Vancouver’s super rookie has 2 points in first game back after knee injury

Skaters stranded in Saint John, NB, amid storm on last day of championships

More than half of the flights out of the city’s airport were cancelled due to the weather

Call for tighter bail rules after Saudi sex-crime suspect vanishes

Mohammed Zuraibi Alzoabi was facing charges related to alleged sexual assault, criminal harassment, assault and forcible confinement of a woman

Olympic softball qualifier to be held in B.C.

Tournament is to be held Aug. 25 to Sept. 1

Most Read