A person takes a drink from a carton of “Flow” brand water in Montreal on Wednesday, Oct. 16, 2019. The joint venture between beer giant Molson Coors and pot producer Hexo Corp. says its portfolio of pot-based drinks set to hit the market later this year includes a CBD-infused spring water as well as beverages containing THC. Truss plans to launch six pot beverage brands by December, starting with a flavoured spring water infused with cannabidiol, a non-intoxicating compound found in pot also known as CBD. The water will be called Flow Glow, in partnership with Canadian company Flow Alkaline Spring Water, and produced at a facility in Belleville, Ont. THE CANADIAN PRESS/Sean Kilpatrick

A person takes a drink from a carton of “Flow” brand water in Montreal on Wednesday, Oct. 16, 2019. The joint venture between beer giant Molson Coors and pot producer Hexo Corp. says its portfolio of pot-based drinks set to hit the market later this year includes a CBD-infused spring water as well as beverages containing THC. Truss plans to launch six pot beverage brands by December, starting with a flavoured spring water infused with cannabidiol, a non-intoxicating compound found in pot also known as CBD. The water will be called Flow Glow, in partnership with Canadian company Flow Alkaline Spring Water, and produced at a facility in Belleville, Ont. THE CANADIAN PRESS/Sean Kilpatrick

Molson Coors, Hexo to launch CBD-infused water, THC drinks later this year

Canada both marks the first year of recreational cannabis legalization

The joint venture between beer giant Molson Coors and pot producer Hexo Corp. says its portfolio of pot-based drinks set to hit the market later this year includes a CBD-infused spring water as well as beverages containing THC.

The announcement by Truss Beverage Co. comes one week after its competitor Fluent Beverage Co. — a joint venture between the world’s largest brewer Anheuser-Busch InBev and B.C. pot company Tilray Inc. — said it was launching CBD drinks as early as December, but it was not yet able to develop a formulation for THC.

Truss chief executive Brett Vye said it has developed a beverage containing tetrahydrocannabinol (THC), the compound in cannabis that produces a high, and it aims to launch various drinks containing the active ingredient by December.

He noted that the cannabis beverages joint venture was launched roughly one year ago, and innovation teams had already been working on development for four months prior to that.

“We’ve been at this for quite a while now, and we feel very confident and very excited about the THC products we will be launching,” Vye said in an interview.

Truss plans to launch six pot beverage brands by December, starting with a flavoured spring water infused with cannabidiol, a non-intoxicating compound found in pot also known as CBD. The water will be called Flow Glow, in partnership with Canadian company Flow Alkaline Spring Water, and produced at a facility in Belleville, Ont.

The launch comes as Canada both marks the first year of recreational cannabis legalization on Thursday, and new rules governing next-generation pot products such as beverages, edibles, topicals and vapes come into force.

READ MORE: A year after pot legalization in Canada, it’s a slow roll

Due to the mandatory 60-day notice period companies must provide to Health Canada before selling these products, the earliest CBD beverages and other Cannabis 2.0 goods can legally go on sale in Canada is mid-December. However, when products hit retail shelves will also depend on provincial or territorial entities that govern the distribution or sale of cannabis as well.

A recent report by Deloitte estimated that the Canadian market for next-generation pot products was worth an estimated $2.7 billion annually. Roughly $1.6 billion will be spent on edibles, followed by cannabis-infused beverages at $529 million and topicals at $174 million, it said.

READ MORE: Three B.C. moms to launch CBD-infused water

In the lead up to this next wave of pot legalization, there have been several tie-ups between alcohol conglomerates and Canadian cannabis companies.

In addition to Truss and Fluent, Corona beer maker Constellation Brands in 2017 acquired 10 per cent of Canadian cannabis company Canopy Growth Corp. for $245 million in a deal that included collaboration on cannabis-based drinks. Constellation later upped its investment by $5 billion, making it Canopy’s largest shareholder.

Fluent’s chief executive Jorn Socquet last week did not offer many specifics about its CBD beverage lineup, but said it did not have a beer-like product planned because research showed that consumers were not interested. It would instead focus on “sparkling, slightly sweet beverages” and teas, he said.

Truss Beverage’s CBD-infused drink with Flow Alkaline Spring Water — a premium water brand which has partnerships with Canadian pop singer Shawn Mendes and Goop CEO and actress Gwyneth Paltrow — will initially come in goji-and-grapefruit and raspberry-and-lemon flavours, each containing 10 milligrams of CBD.

Vye said Truss had spent a lot of time reviewing cannabis drink brands in U.S. states where cannabis is legal, and found that many were “not great tasting.” However, the feedback Truss has received on its pot beverages has been positive.

The company’s first product is a spring water aimed at the growing wellness category, as it looks to tap a broader consumer base than just existing cannabis users, he added.

“We think that almost 65 per cent of our consumers will be new to the cannabis category,” he said.

He estimated that cannabis-infused drinks would eventually comprise between 10 and 20 per cent of the overall market for pot in Canada.

Vye would not provide much detail on its other five brands ahead of the official launches, but said that its offerings will cater to “all the drinking occasions.”

He would not confirm whether that would include a beer-like product, but said the company believes there is an opportunity for it.

“When we launch and go out to market, that will be our true market research,” he said. “That’s where we’ll truly understand the interactions with consumers and whether or not, for example, beer, is a relevant format for this category.”

Armina Ligaya, The Canadian Press


Like us on Facebook and follow us on Twitter.

Just Posted

(File photo)
Poverty reduction survey identifies 10 poverty themes

Poverty reduction plan will be finalized in July 2021

Nanaimo-Ladysmith MP Paul Manly says he has no intentions of leaving the Green Party. (House of Commons image)
Island Green MPs have “no intention” of leaving the party after ‘heartbreaking’ departure

Manly, May only remaining Green MPs after Jenica Atwin left for the Liberals over internal disputes

New COVID-19 cases on Vancouver Island by local health area for the week of May 30-June 5. (B.C. Centre for Disease Control image)
COVID-19 cases drop again almost everywhere on Vancouver Island

Nanaimo had four new cases last week, down from 22 the week before

Justine Keefer’s Cedar Elementary School Grade 6/7 class put together a student paper, as part of a school project. Pictured here Andrew Gregory, left, Felix Leduc, Addison Armstrong, Lucia Walker and Anise Dick. (Karl Yu/News Bulletin)
Cedar Elementary School students create their own newspaper

Grade 6/7 class publishes Wolf Pack News as part of language arts and social studies

Évangeline Laforest and Oscar McClements’ invention La Méduse (the Jellyfish) removes oil from the ocean. The invention was one of 15 out of 700 inventions submitted to the Natural Sciences and Engineering Research Council of Canada’s Little Inventors contest. (Cole Schisler photo)
‘Little Inventors’ from Ladysmith showcased in national science challenge

Évangeline Laforest and Oscar McClements were one of 15 finalists in the Little Inventors Challenge

Canadian Prime Minister Justin Trudeau participates in a plenary session at the G7 Summit in Carbis Bay, England on Friday June 11, 2021. THE CANADIAN PRESS/Adrian Wyld
Canada donating 13M surplus COVID-19 vaccine doses to poor countries

Trudeau says the government will pay for 87 million shots to be distributed to poor countries

Premier John Horgan speaks as provincial health officer Dr. Bonnie Henry, right, and health minister Adrian Dix look on during a press conference to update on the province’s fall pandemic preparedness plan during a press conference from the press theatre at Legislature in Victoria, Wednesday, Sept. 9, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. officials to provide details on Step 2 of COVID reopening plan Monday

Step 2 could allow for larger gatherings and a resumption of recreational travel

Indigenous Services Minister Marc Miller is seen during a news conference, Wednesday May 19, 2021 in Ottawa. THE CANADIAN PRESS/Adrian Wyld
Indigenous child-welfare battle heads to court despite calls for Ottawa to drop cases

Feds are poised to argue against two Canadian Human Rights Tribunal rulings

The Great Ogopogo Bathtub Race has been held in Summerland as a fundraising event. Do you know which Canadian city introduced this sport? (Black Press file photo)
QUIZ: A summer’s day at the water

How much do you know about boats, lakes and water?

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Most Read