Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Jeremy Reitman (right), of Reitmans Canada Inc., and Stephen Reitman (left), his brother and vice-president of Reitmans, are shown at the company’s annual meeting in Montreal, June 6, 2007. Jeremy Reitman, the CEO of Montreal-based womenswear company Reitmans, has died. THE CANADIAN PRESS/Peter Ray

Reitmans CEO Jeremy Reitman has died, company announces

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011

Jeremy Reitman, a stalwart of the Canadian womenswear scene who guided Montreal-based Reitmans Ltd. through the so-called retail apocalypse, has died.

The company announced the death of its chairman and CEO in a brief statement on Sunday, saying the entire company mourns for him.

“The board of directors, management team and employees of the company extend their deepest sympathies to the Reitman family.”

Reitman was also a loving father, stepfather and grandfather, according to an obituary published on the website of a Montreal funeral home.

“A passionate golfer, skier, Moishes regular, toastmaster and philatelist, Jeremy was also a strong supporter of Israel and Jewish causes and a most devoted friend,” reads the notice, which did not specify his age.

“Jeremy will be sadly missed and fondly remembered by his many nieces, nephews, cousins and all who knew him.”

The obituary says Reitman died peacefully in Florida on Saturday. It says he was an alumnus of Dartmouth College, McGill Law, Westmount High School and Camp Kennebec.

He was also the grandson of Reitmans Ltd. founders Herman and Sarah Reitman. His brother, Stephen Reitman, serves as chief operating officer.

Jeremy Reitman was head of the 93-year-old family business for a decade, serving as president before taking over as CEO and chairman. He steered the company through a rapidly changing retail landscape, contending with an influx of U.S. competitors who set their sights on the Canadian market and the rise of e-commerce. Amid the ruins of Canadian retailers, Reitmans is one of the few domestic chains still standing, though it is shrinking.

When he took control, the company was growing, from 854 stores in 2004 to 968 in 2011. Today, there are 587.

In 2011, the company announced that it would close its Cassis stores, which were geared towards women over 40. Three years later, it said it would also shutter Smart Set locations, which had targeted young urban professionals.

Five separate banners remain, including Reitmans, Penningtons and Addition Elle, the latter two brands focused on the plus-size market.

With an eye to the rise of Lululemon and the ”athleisure wear” trend, Reitman also led the company’s foray into the activewear market with the launch of its Hyba line. There were briefly standalone Hyba stores, but now the clothes are sold online and in Reitmans locations.

Under Jeremy Reitman’s tenure, the company also gained attention for a series of notable ads in the mid-aughts that pitted Reitmans’ wearable fashions against haute couture looks.

“Reitmans: One. Haute Couture: Zero,” one of the two judges would inevitably say, before explaining that the company’s clothes are “designed for real life.”

In a December 2006 interview with The Canadian Press, Jeremy Reitman said the ads — and the middle-class ethos behind them — boosted sales for the company.

“We’ve always built our business on the middle and the lower middle because that’s where the money is, that’s where the people are and that’s where the broad base of customers are,” he said at the time.

Nearly a decade later, in 2015, the company tapped Meghan Markle as a spokeswoman.

Before the now-Duchess of Sussex began dating Prince Harry, she designed a capsule collection for Reitmans, and in a series of ad spots, she proudly told viewers that “It’s Reitmans. Really.”

A company spokesperson did not immediately respond to a request for comment on Reitman’s death on Sunday. A funeral is scheduled for Jan. 2 in Montreal. The family will then sit shiva in his home.

ALSO READ: Animals, house parties, manhunts: Top 10 most read stories across B.C. in 2019

Nicole Thompson, The Canadian Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

LMS Heritage vessel, the Kirkegaard takes to the waters of Ladysmith harbour. (Bob Burgess photo)
LMS volunteers complete restoration of Kirkegaard heritage boat

The restoration took nearly five years and over 7,500 hours to complete

B.C. Finance Minister Selina Robinson outlines the province’s three-year budget in Victoria, April 20, 2021. (B.C. government video)
B.C. deficit to grow by $19 billion for COVID-19 recovery spending

Pandemic-year deficit $5 billion lower than forecast

Nanaimo-Ladysmith school district teachers’ union, and its counterparts from Mount Arrowsmith district, seek stricter COVID-19 rules. (News Bulletin file)
Nanaimo-Ladysmith teachers’ union asks for stricter COVID-19 measures

Teachers ask for vaccine, more online learning, mask mandate for primary students

Red Seal Chef and Registered Holistic Nutritionist, Christina Acevedo’s new book Two Little F Words hopes to inspire readers to eat healthier diets. (Submitted photo)
Local nutritionist’s book aims to promote health through feasting, fasting, and a whole food diet

Christina Acevedo was inspired to write Two Little F Words after her mother’s Alzheimer’s diagnosis

Chakalaka Bar & Grill remains open in defiance of orders from Island Health to close. (Cole Schisler photo)
Island Health seeks injunction against restaurant defying COVID-19 orders

VIHA says Chakalaka Bar and Grill also violating water and sewer regulations with RV hook-ups

A large crowd protested against COVID-19 measures at Sunset Beach in Vancouver on Tuesday, April 20, 2021. (Snapchat)
VIDEO: Large, police-patrolled crowds gather at Vancouver beach for COVID protests

Vancouver police said they patrolled the area and monitored all gatherings

A teacher-librarian in Nanaimo was fired in 2019 for checking out an age-inappropriate graphic novel to a student. The discipline agreement was published Wednesday, April 21. (News Bulletin file photo)
Nanaimo teacher-librarian fired for checking out too-graphic graphic novel to student

Teacher had been previously disciplined and suspended on two occasions

Aria Pendak Jefferson cuddles ChiChi, the family cat that ran away two years ago in Ucluelet. The feline was missing until Courtney Johnson and Barry Edge discovered her in the parking lot of the Canadian Princess earlier this month. Aria and her parents were reunited with ChiChi in a parking lot in Port Alberni. (SUSAN QUINN/ Alberni Valley News)
An Island girl’s wish is answered as her cat came back

Courtenay family reunited with cat that went missing in Ucluelet in 2019

Vancouver Island Connector and Tofino Bus is putting a 41-passenger electric bus through its paces in a three-month trial run between Nanaimo and Victoria. (Photo submitted)
Electric bus on trial run serving Victoria-to-Nanaimo route

Vancouver Island Connector and Tofino Bus trying out 41-seat electric coach for three months

FILE – The Instagram app is shown on an iPhone in Toronto on Monday, March 19, 2018. THE CANADIAN PRESS/Graeme Roy
Judge acquits B.C. teen boy ‘set up’ on sex assault charge based on Instagram messages

The girl and her friends did not have ‘good intentions’ towards the accused, judge says

Kai Palkeinen recently helped a car stuck on the riverbed near the Big Eddy Bridge. While the car could not be saved, some of the driver’s belongings were. It’s common for vehicles to get stuck in the area due to significantly changing river levels from Revelstoke Dam. (Photo by Kai Palkeinen)
“I just sank a car’: Revelstoke resident tries to save vehicle from the Columbia River

Although it’s not permitted, the riverbed near the city is popular for off roading

Meng Wanzhou, chief financial officer of Huawei, walks down the street with an acquaintance after leaving B.C. Supreme Court during a lunch break at her extradition hearing, in Vancouver, B.C., Thursday, April 1, 2021. A judge is scheduled to release her decision today on a request to delay the final leg of hearings in Meng Wanzhou’s extradition case. THE CANADIAN PRESS/Rich Lam
B.C. judge grants Meng Wanzhou’s request to delay extradition hearings

Lawyers for Canada’s attorney general had argued there is no justification to delay proceedings in the case

B.C. Premier John Horgan announces travel restrictions between the province’s regional health authorities at the legislature, April 19, 2021. (B.C. government photo)
B.C. sees 862 more COVID-19 cases Wednesday, seven deaths

Recreational travel restrictions set to begin Friday

B.C. Finance Minister Selina Robinson is photographed following her budget speech in the legislative assembly at the provincial legislature in Victoria, Tuesday, April 20, 2021. THE CANADIAN PRESS/Chad Hipolito
B.C. budget lacks innovative drive, vision during uncertain times, say experts

Finance Minister Selina Robinson’s budget sets out to spend $8.7 billion over three years on infrastructure

Most Read