Men hit the runway for a good cause

Men and other items to be auctioned off at Dawn to Dusk fashion show fundraiser

Fun, fashion and fundraising will be the name of the game on Friday, Oct. 28 when the Ladysmith Rotary Club hosts its second men’s fashion show dinner and auction.

The show, called ‘Dawn to Dusk II’, will feature about a half dozen rugged Rotarians sporting everything from PJs to tuxedos from stores like The Bay, Danier Leather and Black and Lee. The models will be auctioned off with prize packages.

“It’s going to be a good night,” said Cheryl Leukefeld, event co-ordinator. “It’s great fun for men and women, and the men enjoy it just as much as the women do. And it’s great to see the guys up there strutting their stuff.”

There will be both a silent and live auction featuring services and items donated by the fundraiser’s beneficiary, the Ladysmith Rotary Club.

“Rotary does a lot of projects throughout the year in the community, so it will go towards paying for some of the work we do,” Leukefeld said. “When we do our fundraisers, the money stays in the community.”

The Rotary Club held its first men’s fashion show in 2009. “It was very successful; we had a great night and raised $5,000 for the community,” Leukefeld said.

About $1,700 of that was made by auctioning off the fashion show models, each with their own special prize package. For example, a home-cooked dinner for four, a night in a lake cabin, a snowboarding package and a gourmet meal on a yacht.

Leukefeld said participants can expect a fun evening.

“Having been in fashion most of my life, men shows are a bit different because they don’t take themselves as seriously as the women do, they tend to have more fun when they’re modeling and they get the crowd involved,” she said.

Dawn to Dusk II takes place at St. Mary’s Hall on Fourth Avenue Oct. 28. Cocktails at 5:30 p.m. with dinner to follow at 6:30 p.m. and the show at 8 p.m. Tickets are $25 each and available at Salamander Books, Grant Jewellers and Blooms at 49th Parallel Grocery.