Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis

The 15-second ads — two in English and two in French — zero in on the two main things

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

In one, Tam advises everyone to avoid crowded places, avoid non-essential travel and stay home as much as possible; and, if they may have been exposed to COVID-19, to self-isolate.

In the other, she reminds Canadians to protect themselves and others, especially those with pre-existing medical conditions and older people, by practising good hygiene: frequent hand washing, not touching your face, coughing or sneezing into your arm and staying home as much as possible.

The ads are being launched as several provinces have begun warning of fines and even jail time for people who ignore orders to keep at least two-metres distance from other people and isolate themselves at home for 14 days if they’ve just returned from another country.

“COVID-19 is a serious public health threat,” Tam says in one of the ads. “All Canadians must act now to reduce the spread.”

“When you take care of yourself, you take care of others.”

In the other ad, she concludes with this message: “Now is the time to act but we must act together.”

READ MORE: Vancouver council to vote on fines up to $50K for businesses not obeying COVID-19 rules

The Canadian Press


Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

VIDEO: Internet famous Yukon-based bhangra dancer explores Vancouver Island

Gurdeep Pandher spreads joy through dance, forms cross-cultural connections amid pandemic

First downtown parklet patio installed on 1st Avenue

Social distancing regulations will determine the total seat count

LSS students make video to commemorate 2020 musical

The LSS production of Newsies was cancelled due to COVID-19

Local handyman crafts emergency float from recycled materials

Pieter Stegeman built Air-Float-One to keep himself busy during the pandemic

Tent Island closed due to neglect and abuse from campers

Illegal campfires common on Penelakut Tribe reserve land

QUIZ: Do you know the truth?

In what has been described as a post-truth era, how much do you know about truth and lies?

Simon Cowell breaks his back falling from electric bike

Incident happened at his home in California

Unofficial holidays: the weird and wonderful things people celebrate around the world

On any given day of the year, there are several strange, silly or serious holidays to observe

Missing teen visiting Courtenay found safe

She had last been seen going for a walk on Aug. 6

Moving on: Tanev scores 11 seconds into OT as Canucks oust Wild

Vancouver beats Minnesota 5-4 to move into first round of NHL playoffs

Fitness non-profit challenges citizens to invent a game to be physically active

The campaign was launched after a study showed only 4.8 per cent of children and youths in Canada met required standards of the 24-hour movement guidelines

Gene editing debate takes root with organic broccoli, new UBC research shows

Broccoli is one of the best-known vegetables with origins in this scientific haze

VIDEO: U.S. Air Force pilot does fly-by for B.C. son amid COVID border separation

Sky-high father-son visit plays out over White Rock Pier

3 Vancouver police officers test positive for COVID after responding to large party

Union president says other officers are self-isolating due to possible exposure

Most Read