Ladysmith wins ‘Brownie’ Reach Out award for communication of Waterfront Plan

The Town of Ladysmith has received national recognition for the successful public engagement that guided the creation of the Waterfront Area Plan (WAP) – the policies and objectives for transforming under-utilized land on our local waterfront into a thriving attraction with key public amenities.

At an awards ceremony in Toronto on November 28, 2019, The Town was honoured to be recognized with a 2019 Brownie Award in the ‘Reach Out’ category for the communications, marketing and public engagement around the WAP.

Public engagement for the WAP was led by Town staff and the project team at DIALOG over the course of 2017.

Prior to Ladysmith Council adopting the WAP in 2018, extensive and thoughtful input was received at public events, a two-day design charrette, through online surveys, over a dozen stakeholder meetings and individual conversations.

All totalled, the WAP team received feedback in the form over 1700 distinct participant interactions (completed surveys, speaker night attendees, mobile booth notes etc.) from both Ladysmith and Stz’uminus First Nation community members.

Both Councils led and informed the planning process and their leadership on ecological rehabilitation, foreshore restoration and cultural representation is reflected in the WAP.

Ladysmith Council has made implementation of the WAP a key strategic priority for the current term. More details can be found in Council’s 2020-2023 Strategic Plan.

The Town and Stz’uminus First Nation are continuing to seek grant opportunities for cleaning up Ladysmith Harbour. Immediate and ongoing action items for brownfield renewal and overall improvement of the ecological health of the waterfront include the ‘wrap and cap’ of Slack Point and general remediation from our industrial past.

The Brownie Awards provides a forum to celebrate the accomplishments of those who are transforming under-utilized properties across Canada (brownfields) into thriving community assets. The annual event is hosted by Actual Media in association with the Canadian Brownfields Network.

This year’s category winners came from six provinces. Ladysmith’s WAP and a pair of projects from Vancouver made up the representation from British Columbia.

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