A giant piece of ice breaks off the Perito Moreno Glacier in Patagonia Argentina. Environmental Psychologists are working on ways to present climate change science in more effective ways. (Black Press File)

Slaying dragons: getting inside the minds of climate change skeptics

Environmental psychologist explains Dragons of Inaction

With the 22nd case of measles reported in B.C., people are asking why a portion of the population rejects scientific evidence and instead embraces causes like Antivax, Flat Earth and climate change denial.

Professor Robert Gifford, an environmental psychologist from the University of Victoria and an expert on barriers to sustainable behaviour has some insights regarding climate change denial.

ALSO READ: Scientists warn warmer and more acidic oceans threaten marine life

“I developed the term Dragons of Inaction,” he says, adding, “There are 37 now. You could call them Psychological barriers, obstacles, even excuses or justifications.”

He says these Dragons symbolize the destructive power of inaction. The top four are “government, social inequity, conflicting goals and aspirations (CGA), and an individual’s lack of perceived power.” Roughly translated as “It’s the government’s job not my job. Why should I do something when they aren’t? I would help but…, and I’m only one person, I don’t have the power to help.”

Gifford does acknowledge that climate change is inconvenient and people are busy, with important personal goals, but says they can sometimes be used as excuses.

A further dimension to denial lies in two psychological concepts of temporal and spatial discounting – If something is not directly experienced and happening now, it’s easy to disregard and think it won’t ever happen.

“Temporal discounting, it’s like when government says something will happen in 2050, it’s easy to just tune out and spatial discounting is ‘Oh yeah they’re having problems in Africa but I don’t see anything in Sidney here.’ We have to help people see that the changes are happening, here and now.”

Not all climate change deniers are closed minded, so why can’t scientists just show them the facts?

“It’s a failure of the Information Deficit model, which is the thought that if we tell people the facts they will change, but we have whole piles of evidence that show you can give people all the information and it won’t change their behaviour.”

Psychological literature suggests people like to be consistent and if they reach an early conclusion they are often reluctant to change their minds and instead seek snippets of proof to reinforce their beliefs.

Self image is said to be another factor, with older people who saw Canada boom on the backs of their hard work and exploitation of natural resources, associating climate change as criticism of their life’s work or even themselves.

ALSO READ: Vancouver Island overdue for the big one, can also expect mega-thrust tsunami

“People like to believe their efforts in life were positive,” notes Gifford.

Environmental psychologists are making efforts to help change people’s behaviour in constructive, non-belittling ways, like developing 20 different types of paired messages, such as global vs local and sacrifice vs empowerment.

“If you tell people climate change is here and we need to sacrifice, they are less willing to change, but if you tell them climate change is here but they can be a block leader/hero/helper they are more likely to do something positive,” explains Gifford.

“If people can see that this is a human problem, caused by humans and it will have to be humans who solve it, and not just governments, scientists and engineers, that we all have to contribute and pitch in together, that will help.”



nick.murray@peninsulanewsreview.com

Like us on Facebook and follow us on Twitter

Just Posted

Tribal Journeys welcomed by Stz’uminus at Shell Beach

Paddlers came from various nations, including the Heiltsuk, Namgis, Hesquiaht, and Alberta Cree

Brits on the Beach raises $2,251 for LRCA food bank

Brits on the Beach also brought in 75 pounds of non-perishable food items

Town adds public access lifering to improve water safety at Transfer Beach

The lifering is easy to use and includes instructions on the protective housing case for emergencies

Chemainus Harvest House still demands attention in summer

Food bank supplies dwindle with diminished donations

No shortage of water supply in Ladysmith despite stage three water restrictions

Water restrictions remain in place to service community in case of an emergency

Rich the Vegan scoots across Canada for the animals

Rich Adams is riding his push scooter across Canada to bring awareness to the dog meat trade in Asia

Recall: Certain Pacific oysters may pose threat of paralytic shellfish poisoning

Consumers urged to either return affected packages or throw them out

How a Kamloops-born man helped put us on the moon

Jim Chamberlin did troubleshooting for the Apollo program, which led to its success

Sexual harassment complaints soaring amid ‘frat boy culture’ in Canada’s airline industry

‘It’s a #MeToo dumpster fire…and it’s exhausting for survivors’

How much do you know about the moon?

To mark the 50th anniversary of the first lunar landing, see how well you know space

Body, burning truck found near northern B.C. town

RCMP unsure if the two separate discoveries are related

Couple found dead along northern B.C. highway in double homicide

Woman from the U.S. and man from Australia found dead near Liard Hot Springs

UPDATE: West Kelowna fawn euthanized, not claimed by sanctuary

Gilbert the deer has been euthanized after a suitable home was not found in time

Nanaimo-Opoly will let board game players deal Harbour City properties

Victoria’s Outset Media and Walmart Canada partner on local edition of popular game

Most Read