Chronicle collecting Coins For Kids

Coins For Kids (formerly known as Pennies For Presents) supports the Christmas Cheer Fund and Christmas hampers.

Where does the time go? It’s hard to believe we’re already nearing the end of November.

While the days may be shorter, and it may be darker, one of the best things about this time of year is the community spirit that comes through in various annual events and campaigns.

Coins For Kids — known for many years as Pennies For Presents — is one of those cases. It’s a heartwarming annual program run by all Vancouver Island Black Press papers that has a big impact in our community.

With pennies no longer in circulation, we’ve changed the name of this program, but the intent is still the same. All money raised goes to the Ladysmith Resources Centre Association (LRCA) for its Christmas Cheer Fund. This money helps the LRCA fill Christmas hampers, which are given to local families and include food for Christmas dinner and other holiday necessities.

Every penny counts, and believe me, we appreciate everything you give. We have a donation jar at our office at 940 Oyster Bay Dr. and you can also drop off donations at the Ladysmith Chamber of Commerce office at 411B First Ave. You will also be able to empty your pockets at 49th Parallel Grocery and Pharmasave, but we ask that larger amounts be dropped off at the Chronicle or the Chamber.

Last year, we raised $3,088 for the Christmas Cheer Fund, and we sure would love to beat that with our first Coins For Kids campaign.

Thank you to everyone who has already dropped off their coins and to everyone who has supported us in the past. Since 1997, this community has raised an amazing $45, 570.

—Lindsay Chung