Come together: Super Bowl Sunday, the last stand of live TV

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of ‘M.A.S.H.’

The Super Bowl is America’s last stand for live TV.

In an increasingly fragmented entertainment landscape, many people watch most shows on demand, streamed or recorded on a DVR. But people still want to watch sports live.

And the Super Bowl, commercials and all, remains the single event people want to see the most.

Of the 10 highest-rated television programs in U.S. history, nine were Super Bowls and one was the finale of “M.A.S.H.”

“It’s an outlier because, unlike pretty much everything else, it’s not an event we think of as being disrupted by streaming,” said Vince Gennaro, who studies America’s viewing habits as a dean at the NYU Preston Robert Tisch Institute for Global Sport.

Sunday’s broadcast is sure to be the highest-rated broadcast of the year once again.

READ MORE: Here’s what you need to know to be game-day ready for Super Bowl 53

Eddie Pells, The Associated Press


Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Mid-Island Panago locations offer free pizza to first responders

First responder can get free pizza at Panago in Parksville, Nanaimo, Ladysmith, Duncan, and Mill Bay

Ladysmith Spring Cleanup Week postponed

The decision was made to protect collection workers from possible COVID-19 exposure

Nanaimo, Royal Jubilee to be Vancouver Island’s COVID-19 frontline hospitals

Other Island hospitals will be admitting COVID-19 patients and will be used in a support role

Vandekamp moving on from Cowichan Capitals

Head coach returns to AJHL’s Grande Prairie Storm

Not to become bored the game plan for COVID-19

Board game developed by Crofton family just the remedy for filling time at home

COVID-19: 4 new deaths, 25 new cases but only in Vancouver Coastal, Fraser Health

A total of 1,291 people have tested positive for the novel coronavirus

Ongoing list of Ladysmith COVID-19 cancellations and closures

Everything in Ladysmith that has been impacted by COVID-19

COVID-19: Don’t get away for Easter weekend, Dr. Bonnie Henry warns

John Horgan, Adrian Dix call 130 faith leaders as holidays approach

COVID-19: Trudeau says 30K ventilators on the way; 3.6M Canadians claim benefits

Canada has seen more than 17,000 cases and at least 345 deaths due to COVID-19

Comox spring training cancelled for Snowbirds next month

The team announced that due to ongoing travel restrictions they will not be training in the Valley

Some Cowichan schools to reopen for children of essential-services workers

Cowichan Valley will open 8 elementary schools this week

RCMP call on kids to name latest foal recruits

The baby horses names are to start with the letter ‘S’

Physiotherapists turn to technology to reach patients during COVID-19

Just because services, jobs, and socializing have been put on hold, it… Continue reading

As Canadians return home amid pandemic, border crossings dip to just 5% of usual traffic

Non-commercial land crossing dipped by 95%, air travel dropped by 96 per cent, according to the CBSA

Most Read