A “Be Kind” message is printed on the 2019 Pink Shirt Day T-shirts available at London Drugs stores and online at pinkshirtday.ca. (submitted photo)

Pink Shirt Day a reminder to ‘T.H.I.N.K.’ before posting on social media

‘Be Kind’ message on shirts sold for anti-bullying activities of Wednesday, Feb. 27

This year’s official “pink shirt” proclaims “Be Kind” as part of a campaign to encourage people to think before they post on social media.

Cyberbullying continues to be the focus of the anti-bullying awareness campaign, which culminates with a number of activities and events on Wednesday, Feb. 27.

On Pink Shirt Day, many Canadians wear pink to show their support for safe and inclusive schools, workplaces and communities.

“This year we are focused on encouraging everyone to ask themselves to T.H.I.N.K. before posting any online messages,” Sara Dubois-Phillips, executive director of the CKNW Kids’ Fund, said in a release.

“We want people to ask themselves if it is True, Helpful, Inspiring, Necessary and Kind.”

Roots of the campaign began to grow in 2007, when two Nova Scotia students decided to take action after witnessing a younger student being bullied for wearing a pink shirt to school. The students bought 50 pink t-shirts and encouraged schoolmates to wear them and send a message of solidarity to the bully.

Inspired by the story, CKNW Orphan’s Fund later began efforts to raise funds for anti-bullying efforts in Western Canada. To date, more than $1.8 million has been collected from sales of Pink Shirt Day T-shirts.

Net proceeds are distributed through CKNW Kids’ Fund, as the organization has been known since 2018, to support youth anti-bullying programs throughout Western Canada, including the Boys & Girls Clubs.

Richmond-based London Drugs is the campaign’s official retailer of the shirts, available in youth and adult sizes in stores and also online via pinkshirtday.ca. In 2018, more than 20,000 of them were purchased.

The retailer is also selling pink-shirt plush bears, “Be Kind” toques and pink wrist bands to raise awareness and funds to support the campaign. This year, London Drugs is joined by Surrey-based Coast Capital Savings as the retail and presenting sponsors of Pink Shirt Day 2019.

Like us on Facebook and follow us on Twitter.

Just Posted

Sizzling season starts with Summer Fest celebrations in Chemainus

Rotary Club event features plenty of food, entertainment and a parade

Memorial Midget C Hockey Tournament supports Puska

Ladysmith man in need of a kidney transplant receiving abundant financial contributions

Poppy funds blossom at Chemainus Health Care Centre

Cowichan Legion Branch 53 makes a valuable contribution

Ladysmith Hill Dash and Running of the Balls return to High street

Ever year Ladysmith residents run High street to support the Ladysmith Resource Centre Association

RCMP urges community to report crimes as theft from vehicles continues

Ladysmith RCMP confirmed a group of teens were seen trying to break into a vehicle on Thetis drive

PHOTOS: Elusive ‘ghost whale’ surfaces near Campbell River

Ecotourism operator captures images of the rare white orca

Police probe report of shooting as Raptors rally continues

There were reports of a woman being injured at the event that celebrates the team’s NBA title win

Oil and gas sector cautious as deadline on Trans Mountain decision nears

Trudeau government expected to announce whether it will approve pipeline for second time on Tuesday

Skipping school costs a dozen B.C. students chance at a new car

Cowichan’s Jared Lammi showed up and won $5,000 cheque toward vehicle, but he can’t drive

BC Ferries adds extra and late night summer sailings

Seasonal adjustments to sailing times also in effect on many routes

Man suffers burns, dog dies in fire in Nanaimo

Structure burns down on Clifford Road property in Cedar

Province comes through with funding for Charleigh Fales

Lake Cowichan toddler only one in B.C. diagnosed with CLN2 Batten disease

People throwing food at a bear in Fernie alarms conservation groups

“Approaching and feeding bears contributes to habituation,” says conservation group

Feds announce $50M strategy to fight dementia

Emphasis is on prevention and and supporting caregivers

Most Read